The Chevy Colorado always impresses, but with a new special edition, it’s sure to turn heads. On March 15th, Chevy unveiled the new Chevrolet Colorado Shoreline, designed for the customers who love a good midsize pickup truck.
The new Colorado was responsible for 74% growth in the midsize pickup segment. “This year, we are continuing that momentum with the Shoreline edition designed specifically for customers in the segment’s biggest market,” said Sandor Piszar, Chevrolet’s truck marketing director.
Chevy came up with the Shoreline concept to appeal to the largest midsize pickup truck market: California. There are more midsize pickup trucks sold in LA than the next two largest markets combined.
So, the Shoreline package combines bright exterior colors with a colored front grille, black 18-inch wheels and minimal chrome accents. The Shoreline provides some of the most popular features to consumers, like a spray-in bedliner, all-weather floor liners, and one year of SiriusXM radio subscription.
If you’re looking for the next midsize pickup truck for you, look into the new special edition Shoreline. It’s the perfect truck for the midsize pickup enthusiast.