Chevrolet has found itself at the heart of many American drivers. At least, that’s what we’ve gathered from the 2019 MBLM Brand Intimacy Study. In the 2019 study, the results of which were released in the fall, Chevrolet was named the number one automaker and number four brand overall in terms of how it performs emotionally with consumers. MBLM calls this the “science of emotion.”
It’s truly an honor for Chevy not only to sit at the top of the automaker list but to rank up in the top four with brand emotion geniuses, including Disney, Apple, and Amazon. In fact, Chevy beats out favorites like Netflix, PlayStation, and YouTube.
So, how did MBLM determine which brands had the best intimacy with consumers? The organization surveyed 6,200 customers (3,000 of whom were in the U.S.) to rate their interactions with brands in industries like media and entertainment, technology, fast food, and, of course, automotive. Specifically, MLBM’s Brand Intimacy Model looked at five things: a strong emotional connection; the user; three stages of intimacy (sharing, bonding, and fusing); six archetypes of intimacy (fulfillment, identity, enhancement, ritual, nostalgia, and indulgence); and the Brand Intimacy Quotient, which is determined by the amount of users who are intimate with a brand, the stage of intimacy between those users and the brand, and the archetypes.
Chevy is known for leading the industry with a versatile lineup of cars, trucks and SUVs, lauded for its advanced safety technologies, impressive fuel economy, dependable performance and affordable prices. Another area where Chevrolet beats out the competition? According to the experts at U.S. News & World Report, Chevy interiors are one of the best in the industry.
The experts at U.S. News & World Report recently named Chevy as a top contender on its list of Vehicle Brands with the Best Interiors in 2019.
So, what is it that puts the vehicle interiors crafted by Chevy above the competition? According to U.S. News, the brand’s interiors typically offer more interior space than competitors in their respective segments, and the technology, like the Chevy Infotainment System with Apple CarPlay® and Android Auto™, tends to outperform the technology found in similar vehicles from other automakers.
“Most Chevys come standard with infotainment systems that support 4G LTE data connections, onboard Wi-Fi hot spots, Apple CarPlay®, and Android Auto™,” remarked John M. Vincent of U.S. News & World Report.
Specifically, the 2019 Chevy Traverse caught the attention of U.S. News writers and editors. It was the brand’s highest scoring model for the interior. The three-row midsize SUV can comfortably seat up to eight and offers plenty of advanced technologies. The Chevy Sonic and the Chevy Suburban also earned high scores.
Get a closer look at the praiseworthy interiors crafted by Chevy at El Dorado Chevrolet.
The new Trailblazer, which shares its nameplate with the popular Trailblazer SUV produced from 2001 to 2009, has been the subject of speculation since April 2019, when Chevy announced that a new vehicle with the Trailblazer name was in development.
The announcement of the 2021 Chevy Trailblazer release date was accompanied by our first real look at the features and trims we can expect to see, but we still have very few details about the upcoming small crossover.
We do know that the Trailblazer will feature a special RS trim, with slightly different exterior styling from the other trims and a two-tone roof as part of its focus on customization. Chevy says the Trailblazer will be equipped with a standard active safety package that includes Front Pedestrian Braking and Automatic Emergency Braking.
Though specs have not been released, it’s assumed that the Trailblazer will have the same or similar engine options as the Equinox, and it will almost certainly come with an all-wheel drive option in addition to standard front-wheel drive.
We at El Dorado Chevrolet are excited for the 2021 Chevy Trailblazer to be available. In the meantime, our inventory is filled with incredible vehicles. Stop in for test drive.
Chevy Youth Baseball alone has provided over 1,800 free clinics, donated 149,000 kits and helped with over 15,000 enhancements to local little leagues, thanks to individual Chevy dealerships creating partnerships with parents and leagues in the community, as well as donating funds and manpower.
Participating in team sports helps kids direct their energy, learn teamwork, and be more active, and it’s especially important to have programs like this during the summer, when school is out and kids have less social interaction and structured exercise.
Over 150 summer baseball clinics, many taught by professional players, were held in 2018 alone, and 42 out of 50 states had at least one league participating in Chevy Youth Baseball. These clinics involve learning hitting, pitching, and other baseball fundamentals over a half-day session.
For summer 2019, clinics have been going on since March and will continue through mid-August, and signups are first-come first-serve. So, if you’re interested in signing your child up for one, check the clinic schedule to see if a clinic is being offered near you and when, and get signed up.
El Dorado Chevrolet is proud of this incredible program and we wish every player good luck this summer!
Chevy will premiere a new car at the Specialty Equipment Market Association (SEMA) show, the 2019 Camaro with a Shock yellow exterior. This color will be showcased on the Camaro SS, a special high-performance model with a set of expanded features. The new SS highlights the latest in Chevy engineering and design.
According to Chevrolet, the Camaro SS design comes with an expanded portfolio of accessories and performance parts, including a black-wing spoiler, a carbon-fiber insert, black badging, cold-air induction, and RECARO® performance seats. There are also Brembo® brakes to improve stopping power. Perhaps best of all, the sharp new Shock yellow exterior will make a statement wherever you go.
“There’s a fresh look for the 2019 Camaro, which is restyled, reinvigorated and offers more choices and new technologies,” said Steve Majoros, director of Chevrolet Car and Crossover Marketing. “It’s the perfect canvas for personalization, and the new Shock color and available accessories demonstrate only some of the possibilities customers have to make the Camaro entirely theirs.”
What are some other highlights on the Camaro besides the new color? There’s an all-new Turbo 1LE model to add to the performance lineup, new wheels, upgraded infotainment, and a new available Forward Collision Alert system.
Last month, Chevy teamed up with Randy Olson, a data scientist, to design a road trip of epic proportions—one that takes drivers and their passengers through all 48 contiguous United States. Chevrolet’s 48-state road trip includes one stop in each state, at locations such as historic landmarks, beautiful natural phenomena, and the country’s most exciting theme parks.
This giant road trip would take 214.56 hours of driving (approximately nine days) without stopping. If you add on stops for gas, food, lodging, and enjoying the recommended spots in each state—plus any extra detours to see other landmarks or visit loved oens—this road trip could easily last over a month.
In total, the route that Chevy and Olson mapped out lasts 13,389 miles—too many miles to go without an oil change, which means you’d also have to find a couple certified Chevy dealerships along the way. To play it safe, get your oil change here at El Dorado Chevy before embarking on your adventure.
You can also test drive one of our 2018 Chevy models, which have earned a reputation for trustworthy performance. “Road trips are about creating shared memories and quality time with family and friends,” remarked Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. “When on the road, travelers can trust Chevrolet vehicles to help get them where they’re going reliably. Chevy is now the only brand to earn J.D. Power Dependability Awards for cars, trucks and SUVs three years in a row.”
Whether you stop by for vehicle maintenance or to take a whirl in a shiny new 2018 model, El Dorado Chevrolet will be more than happy to help you have the most memorable road trip yet.
Chevrolet is an award-winning brand, and it’s received recognition from a range of organizations. Recently, Kelley Blue Book (KBB)—a third-party review website that’s been in operation for decades—gave Chevy an award for having the Best Vehicle Resale Values for an entire truck lineup. So, if you’re looking for a quality truck that’s built to last, you might start with a test drive of one at El Dorado Chevy.
According to The News Wheel, the Chevy Silverado and Colorado were listed within the Top 10 Models for the 2018 Best Resale Value Awards from KBB. This should come as no surprise, since the Silverado and Colorado are incredibly popular and they’re built with durable designs. In particular, the Colorado keeps up to 60.5% of its original buying price after 36 months—pretty impressive compared to most other vehicles. It also has a highly desirable ZR2 off-road trim that increases value significantly.
The Silverado also did well, keeping an average 57.6% of its original price when sold 36 months after it was first owned. The Silverado is already the second-best-selling vehicle in the US, so it comes as little surprise that this impressive pickup is so popular even after a year and a half of ownership.
Each year, car aficionados can bid on highly coveted automobiles at the Barrett-Jackson Auction to benefit charities. This year, two Corvette models were up for grabs, netting $2.325 million, which will be used to benefit military veterans.
The first car up for auction was the Corvette Carbon 65 Edition, which was signed by President George W. Bush himself. The owner of Atlantic Automotive Group, John Staluppi, managed to outbid everyone for this treasure and took home the Corvette for $1.4 million. That money will go to the Bush Center’s Military Service Initiative, which helps post-9/11 vets and their families as they transition back into civilian life.
The second Barrett-Jackson Auction Corvette on the auction block was the Corvette ZR1, the fastest and most powerful production Corvette model ever released. Rick Hendrick, who chairs the Hendrick Automotive Group but is better known for his 12-time NASCAR Cup Series-winning Hendrick Motorsports team, nabbed the ZR1 for $925,000, which will benefit the Stephen Siller Tunnel to Towers Foundation.
GM prides itself for its commitment to veterans, with more than 6,000 veterans currently employed within the company and 50,000 GM retirees who have served our country.
The history of Chevrolet is vivid and even shrouded in a bit of mystery. Chevrolet is one of the oldest automotive manufacturers in the United States. It was founded on November 3, 1911 by race car driver Louis Chevrolet and GM founder William C. Durant.
The instantly recognizable Chevrolet “bowtie” was first used in 1914 on the H series models. However, there is a lot of mystery surrounding where Durant got the idea. Some say he was inspired by French wallpaper, others say it comes from the Swiss cross, and a third theory is it stems from a logo Durant saw in a newspaper. Wherever it came from, it is a symbol we all know and love today.
Even from its earliest days, the Chevrolet brand was a popular choice, especially due to affordable models like the Series 490. Within a few years, Durant was able to make enough money to buy back a controlling interest in General Motors and merged in Chevrolet as a separate brand.
Over the decades, Chevrolet continued to expand its lineup to include versatile, affordable options for the masses, while growing its performance lineup at the same time.
What happens when you take Chevrolet’s versatile and peppy mid-size pickup and load it up with off-roading features? You get the Chevrolet Colorado ZR2. And when it comes to off-roading, there’s hardly a better option than the Colorado ZR2.
Motor Trend feels the same way about the Chevy Colorado ZR2, since it chose it as the Truck of the Year finalist. The regular Chevrolet Colorado is already equipped with smart features, bold design, and strong engine options. It’s great for tackling jobs, but also serves as a city commuter.
The Chevrolet Colorado ZR2 takes that versatility to the next level. The ZR2 packages adds a suspension lift suited for off-roading, locking front and rear differentials, Multimatic DSSV dampers, and a uniquely sporty exterior. The Colorado ZR2 is powered by one of two engines, either the 2.8-liter turbodiesel or the 3.6-liter V6. All of this makes for a confident and powerful performance on any terrain, yet the Chevrolet Colorado ZR2 can transition back onto pavement as smoothly as ever. It’s that impressive versatility combined with unique capability that makes the Chevrolet Colorado ZR2 the Truck of the Year finalist.
Looking to venture off of the beaten path? You can’t choose a better option that the Chevrolet Colorado ZR2 for the task. See one of these mid-size pickups at El Dorado Chevy.