Monthly Archives: December 2018

Chevy Releases Two Special Edition Colorado Models to Celebrate Four Years

2019 Chevrolet Colorado in McKinney, TX
The 2019 Chevrolet Colorado.

Last month marked four years of sales for the Chevy Colorado, America’s most efficient pickup truck. In those four years, Chevrolet has sold more than 428,792 Colorado pickups. To mark the occasion, Chevy has released two special edition Colorado models, the off-road Z71 TrailRunner and the street-savvy RST.

The Colorado Z71 Trail Runner takes the popular Z71 off-road package and builds upon it with the ZR2’s underbody protection. The Colorado RST is similar to the street-focused Tahoe, Suburban, and Silverado RST models, adding a black beltline and body side moldings, special badging, and a black tailgate bowtie.

Why has the Colorado been so successful over the last four years? Chevy asserts that it’s because of the Colorado’s three-engine powertrain lineup, including a popular diesel option. The Colorado is also a best-seller because of its high fuel economy ratings and its 7,000-pound max tow rating.

“The success of Colorado helped reignite the midsize truck segment, which increased 27 percent from 2015 to 2017,” explained Sandor Piszar, director of Marketing for Chevrolet Trucks. “It changed what customers expected from a midsize truck, brought new customers to Chevrolet and road package inspired competitors to follow Chevy’s lead.”

You can test drive and purchase a new Chevrolet Colorado at El Dorado Chevy.