Monthly Archives: December 2019

2019 MBLM Brand Intimacy Study Ranks Chevy as Top Automaker

2020 Chevrolet Silverado 2500HD in McKinney, TX

Chevrolet has found itself at the heart of many American drivers. At least, that’s what we’ve gathered from the 2019 MBLM Brand Intimacy Study. In the 2019 study, the results of which were released in the fall, Chevrolet was named the number one automaker and number four brand overall in terms of how it performs emotionally with consumers. MBLM calls this the “science of emotion.”

It’s truly an honor for Chevy not only to sit at the top of the automaker list but to rank up in the top four with brand emotion geniuses, including Disney, Apple, and Amazon. In fact, Chevy beats out favorites like Netflix, PlayStation, and YouTube.

So, how did MBLM determine which brands had the best intimacy with consumers? The organization surveyed 6,200 customers (3,000 of whom were in the U.S.) to rate their interactions with brands in industries like media and entertainment, technology, fast food, and, of course, automotive. Specifically, MLBM’s Brand Intimacy Model looked at five things: a strong emotional connection; the user; three stages of intimacy (sharing, bonding, and fusing); six archetypes of intimacy (fulfillment, identity, enhancement, ritual, nostalgia, and indulgence); and the Brand Intimacy Quotient, which is determined by the amount of users who are intimate with a brand, the stage of intimacy between those users and the brand, and the archetypes.

Visit El Dorado Chevrolet to explore our new vehicles and see why Chevy was ranked the top automaker.

Wintry Fun in Dallas

young girl in Texas

Looking for a way to have some wintry fun in Dallas in the New Year? Try out one of these fun ideas:

  • Taste some Friendship Tea at Dallas Arboretum: Because of the warm weather in Texas, you can enjoy the Dallas Arboretum year-round. From January 5 through February 28, you can visit daily to enjoy delicious Friendship Tea at the DeGolyer House at 11 a.m. and 2 p.m. Learn more about this elegant tea party here.
  • Ride the waves at Epic Waters: Nearby Grand Prairie, Texas, is home to the nation’s largest indoor water park, meaning you can enjoy water slides, pools, and more no matter the weather. Epic Waters boasts the tallest indoor AquaLoop slide, the world’s first slide with a fusion inner tube for simulated zero gravity, and the first indoor double rider. Learn more here.
  • Watch in amazement at Supercross Live: The AMA Supercross motorcycle racing competition is coming to nearby Arlington for its eighth round on February 22, at AT&T stadium. Witness thrill races, jumps, and more, but don’t wait to get your tickets. Learn more here.
  • Get your last fill of the lights: Christmas may have passed, but the Dallas Zoo Lights event continues through early January. Visit to have one last night of Christmas magic. Learn more here.

Make sure your car is up for the challenge of winter driving by scheduling a maintenance check at El Dorado Chevrolet.