Chevrolet has found itself at the heart of many American drivers. At least, that’s what we’ve gathered from the 2019 MBLM Brand Intimacy Study. In the 2019 study, the results of which were released in the fall, Chevrolet was named the number one automaker and number four brand overall in terms of how it performs emotionally with consumers. MBLM calls this the “science of emotion.”
It’s truly an honor for Chevy not only to sit at the top of the automaker list but to rank up in the top four with brand emotion geniuses, including Disney, Apple, and Amazon. In fact, Chevy beats out favorites like Netflix, PlayStation, and YouTube.
So, how did MBLM determine which brands had the best intimacy with consumers? The organization surveyed 6,200 customers (3,000 of whom were in the U.S.) to rate their interactions with brands in industries like media and entertainment, technology, fast food, and, of course, automotive. Specifically, MLBM’s Brand Intimacy Model looked at five things: a strong emotional connection; the user; three stages of intimacy (sharing, bonding, and fusing); six archetypes of intimacy (fulfillment, identity, enhancement, ritual, nostalgia, and indulgence); and the Brand Intimacy Quotient, which is determined by the amount of users who are intimate with a brand, the stage of intimacy between those users and the brand, and the archetypes.
Looking for a way to have some wintry fun in Dallas in the New Year? Try out one of these fun ideas:
Taste some Friendship Tea at Dallas Arboretum: Because of the warm weather in Texas, you can enjoy the Dallas Arboretum year-round. From January 5 through February 28, you can visit daily to enjoy delicious Friendship Tea at the DeGolyer House at 11 a.m. and 2 p.m. Learn more about this elegant tea party here.
Ride the waves at Epic Waters: Nearby Grand Prairie, Texas, is home to the nation’s largest indoor water park, meaning you can enjoy water slides, pools, and more no matter the weather. Epic Waters boasts the tallest indoor AquaLoop slide, the world’s first slide with a fusion inner tube for simulated zero gravity, and the first indoor double rider. Learn more here.
Watch in amazement at Supercross Live: The AMA Supercross motorcycle racing competition is coming to nearby Arlington for its eighth round on February 22, at AT&T stadium. Witness thrill races, jumps, and more, but don’t wait to get your tickets. Learn more here.
Get your last fill of the lights: Christmas may have passed, but the Dallas Zoo Lights event continues through early January. Visit to have one last night of Christmas magic. Learn more here.
The 2020 Silverado Midnight Edition is all about off-road performance. Available on LT Trail Boss and Custom Trail Boss trims, the Midnight Edition includes a 2-inch suspension lift, an automatic locking rear differential, skid plates, the Z71 Off Road Package with Rancho® mono-tube off-road shocks and more. The styling of the Silverado also changes with the Midnight Edition — no surprises here, it’s an all-black design approach.
The 2020 Silverado Rally Edition is more street focused, offered on performance trims (RST and Custom). You can get the Rally Edition Silverado in Summit White, Silver Ice Metallic, Red Hot or Black; this package adds black Rally stripes on the tailgate and hood, a body-colored grilled, black badging, black Bowties and black exhaust tips. This special edition truck rides on 20-inch black painted wheels and gets a 2.7-liter turbo engine with the Custom trim. RST Rally Edition models instead ride on 22-inch black painted wheels and give you a choice of powertrains.
Visit El Dorado Chevrolet to learn more about the 2020 Chevy Silverado 1500 Midnight Edition and Rally Edition or to test drive the standard versions of the model.
Chevy is known for leading the industry with a versatile lineup of cars, trucks and SUVs, lauded for its advanced safety technologies, impressive fuel economy, dependable performance and affordable prices. Another area where Chevrolet beats out the competition? According to the experts at U.S. News & World Report, Chevy interiors are one of the best in the industry.
The experts at U.S. News & World Report recently named Chevy as a top contender on its list of Vehicle Brands with the Best Interiors in 2019.
So, what is it that puts the vehicle interiors crafted by Chevy above the competition? According to U.S. News, the brand’s interiors typically offer more interior space than competitors in their respective segments, and the technology, like the Chevy Infotainment System with Apple CarPlay® and Android Auto™, tends to outperform the technology found in similar vehicles from other automakers.
“Most Chevys come standard with infotainment systems that support 4G LTE data connections, onboard Wi-Fi hot spots, Apple CarPlay®, and Android Auto™,” remarked John M. Vincent of U.S. News & World Report.
Specifically, the 2019 Chevy Traverse caught the attention of U.S. News writers and editors. It was the brand’s highest scoring model for the interior. The three-row midsize SUV can comfortably seat up to eight and offers plenty of advanced technologies. The Chevy Sonic and the Chevy Suburban also earned high scores.
Get a closer look at the praiseworthy interiors crafted by Chevy at El Dorado Chevrolet.
For most of automotive history, the luxury sedan has been the pinnacle of the market. However, now it seems luxury pickup trucks are beginning to take its place. This has never been more evident than with the introduction of the all-new 2020 Silverado HD High Country.
This range-topping model could potentially be the first pickup in history to cross the $100,000 mark, says Sandor Piszar, Chevy truck marketing chief. While the starting price of the High Country model is just over $60,000, available packages can push it into the $90,000 range.*
The Silverado HD High Country is a truck built to impress. It comes standard with an impressive lineup of features like the 6.6-liter V8 engine with 401 horsepower and 464 lb-ft of torque. It also comes standard with four-wheel drive and includes an automatic locking rear differential and an Autotrac® 2-speed transfer case.
Inside, however, is where the High Country really shines. The standard leather-appointed seats are soft and sophisticated. The dual-zone automatic climate control and heated seats in both the front and back will help keep everyone riding in comfort.
Technology features are abundant with a standard navigation system built into the 8-inch touch-screen system. You can also use the standard Advanced Trailering System to keep track of all of your trailers and make sure everything is connected securely.
Here in Texas, we love our trucks, even if we don’t really need one. However, if you are a farmer, a truck is a necessity. If you’re a horse farmer and have been searching for the best truck for your intense work, we highly recommended the all-new Chevrolet Silverado HD.
A few years ago, Farm Journal Media surveyed farmers to find out what vehicle aspects were the most important when making their choices. The results came in with four-wheel drive, durability, engine size, and cab configuration as the top considerations.
Here is what the Silverado HD has to offer.
Four-wheel drive — all Silverado HD models are available with four-wheel drive.
Durability — the previous generation Silverado HD was recognized has having the best long-term quality in a J.D. Power & Associates survey. We expect this new generation model to be even better.
Engine size — the Silverado HD comes with two impressive engines. The standard engine is a 6.6-liter V8 with 401 horsepower and 464 lb-ft of torque. There is also an available Duramax® 6.6-liter Turbo-Diesel V8 rated at 445 horsepower and 910 lb-ft of torque.
Cab configuration — you will have plenty of interior space with the impressive Crew Cab configuration on the Silverado HD.
If you have been wanting to switch to an electric car, now is a great time to save with the 2019 Chevrolet Bolt EV. Not only does this innovative electric car have a driving range of 238 miles, but General Motors currently has some great offers and incentives on new purchases and leases.*
If you want to finance your Bolt EV purchase, and you are a well-qualified buyer, you could score 0 percent APR on your loan through GM Financial. In addition, GM Financial is offering some extra savings with $1,000 off the purchase price.
If you prefer leasing, the Bolt EV is currently available with an attractive lease offer. You could qualify for a lease at just $449 per month for 39 months. You will only have to pay $3,299 at signing if you are currently leasing a 2014 or newer GM model. If not, you will owe $3,799 at signing.
If you don’t want to take advantage of either of these offers, GM also has some customer cash available. You can get $3,000 in customer cash, plus $2,500 in Purchase Bonus Cash when you choose the 2019 Bolt EV, a cash allowance total of $5,500. Other lease or finance offers do not apply with the customer cash incentives.
We can’t think of a better vehicle to take you to the great outdoors than the Chevrolet Silverado 1500. Along with simply having a convenient cargo bed, there are a lot of Chevy Silverado camping accessories you can get to elevate your next camping experience.
Sleeping under the stars is a great experience, until you wake up with a sore back from sleeping on tree roots. A Silverado bed tent connects directly to the bed so you can sleep outdoors without having to worry about finding a flat place to stake your tent.
Keeping your gear secure is critical while you are camping. You never know what animals might be attracted to your campsite and attempt to go through your things. With a bed cover, you can keep everything secure and out of reach.
While you might head out of the city to experience a truly dark night, there might be times you need some light. Add some extra A-pillar lights or a light bar to shine a path through the darkness.
Make sure your Silverado is equipped with all the equipment and tools you need to tow whatever you plan to take on your next camping outing.
Learn more about accessorizing your Chevy Silverado at El Dorado Chevrolet.
The beginning of a new school year can be an exciting and nerve-wracking time for kids and parents alike. Here are some back to school tips to help your family ease back into the academic year.
Tour the school: Make sure you attend the school’s open house. An event like this lets you and your child meet the teachers, while also familiarizing your child with the school’s layout. Younger kids might feel more comfortable once they know where to find their desk, playground and classroom.
Reconnect with friends: If your children didn’t get to see their school friends during summer, schedule a playdate in the weeks leading up to school. This is a fun way to refresh your child’s friendships — and to ensure your kid has a friend on the first day of school.
Splurge on a few supplies: Kids use their notebooks, pens and pencils for the whole school year. If your child loves the glittery notebook or wants a pencil with dinosaurs printed on it, go ahead and splurge. Your child will be excited to use these cool supplies on the first day of school, making it much more fun for your little one to head back to class.
Looking for the perfect family hauler? You can find it at El Dorado Chevrolet.
When your teen takes the wheel, you want to teach them safe, responsible driving habits. Luckily, your Chevy comes with Teen Driver mode, which can help you set safety restrictions and monitor your young driver’s habits. Here’s a look at what Chevrolet Teen Driver has to offer.
Buckle to drive: Unless the driver is buckled up, the vehicle won’t shift out of park for 20 seconds. It also uses audio-visual alerts to remind your teen to buckle up.
Speed warning: This feature allows you to set a maximum speed. The vehicle will display visual and audio alerts if that speed limit is breached.
Speed limiter: With this setting, you can prevent your teen from going over the speed limit of your choice, with a maximum of 85 mph.
Volume limit: A blaring stereo can be distracting to a new driver. Teen Driver mode lets you establish a maximum volume limit.
Seat belt audio mute: If you’re looking for a way to make sure your teen buckles up, enable this rule. Unless your teen and their front passenger buckle up, Teen Driver will mute the stereo.
Better yet, Chevrolet Teen Driver is convenient. All you have to do is register your preferred Teen Driver settings to your teen’s key fob. That way, you won’t have to manually disable the settings each time you want to crank up the volume.
Want to find the perfect vehicle for your new driver? We’ll help you find it at El Dorado Chevrolet.