Chevrolet has found itself at the heart of many American drivers. At least, that’s what we’ve gathered from the 2019 MBLM Brand Intimacy Study. In the 2019 study, the results of which were released in the fall, Chevrolet was named the number one automaker and number four brand overall in terms of how it performs emotionally with consumers. MBLM calls this the “science of emotion.”
It’s truly an honor for Chevy not only to sit at the top of the automaker list but to rank up in the top four with brand emotion geniuses, including Disney, Apple, and Amazon. In fact, Chevy beats out favorites like Netflix, PlayStation, and YouTube.
So, how did MBLM determine which brands had the best intimacy with consumers? The organization surveyed 6,200 customers (3,000 of whom were in the U.S.) to rate their interactions with brands in industries like media and entertainment, technology, fast food, and, of course, automotive. Specifically, MLBM’s Brand Intimacy Model looked at five things: a strong emotional connection; the user; three stages of intimacy (sharing, bonding, and fusing); six archetypes of intimacy (fulfillment, identity, enhancement, ritual, nostalgia, and indulgence); and the Brand Intimacy Quotient, which is determined by the amount of users who are intimate with a brand, the stage of intimacy between those users and the brand, and the archetypes.
Visit El Dorado Chevrolet to explore our new vehicles and see why Chevy was ranked the top automaker.
Chevy will premiere a new car at the Specialty Equipment Market Association (SEMA) show, the 2019 Camaro with a Shock yellow exterior. This color will be showcased on the Camaro SS, a special high-performance model with a set of expanded features. The new SS highlights the latest in Chevy engineering and design.
According to Chevrolet, the Camaro SS design comes with an expanded portfolio of accessories and performance parts, including a black-wing spoiler, a carbon-fiber insert, black badging, cold-air induction, and RECARO® performance seats. There are also Brembo® brakes to improve stopping power. Perhaps best of all, the sharp new Shock yellow exterior will make a statement wherever you go.
“There’s a fresh look for the 2019 Camaro, which is restyled, reinvigorated and offers more choices and new technologies,” said Steve Majoros, director of Chevrolet Car and Crossover Marketing. “It’s the perfect canvas for personalization, and the new Shock color and available accessories demonstrate only some of the possibilities customers have to make the Camaro entirely theirs.”
What are some other highlights on the Camaro besides the new color? There’s an all-new Turbo 1LE model to add to the performance lineup, new wheels, upgraded infotainment, and a new available Forward Collision Alert system.
Stop by El Dorado Chevy to test-drive the 2019 Camaro SS for yourself.
The history of Chevrolet is vivid and even shrouded in a bit of mystery. Chevrolet is one of the oldest automotive manufacturers in the United States. It was founded on November 3, 1911 by race car driver Louis Chevrolet and GM founder William C. Durant.
The instantly recognizable Chevrolet “bowtie” was first used in 1914 on the H series models. However, there is a lot of mystery surrounding where Durant got the idea. Some say he was inspired by French wallpaper, others say it comes from the Swiss cross, and a third theory is it stems from a logo Durant saw in a newspaper. Wherever it came from, it is a symbol we all know and love today.
Even from its earliest days, the Chevrolet brand was a popular choice, especially due to affordable models like the Series 490. Within a few years, Durant was able to make enough money to buy back a controlling interest in General Motors and merged in Chevrolet as a separate brand.
Over the decades, Chevrolet continued to expand its lineup to include versatile, affordable options for the masses, while growing its performance lineup at the same time.
To see what the modern Chevrolet brand has to offer you, stop by El Dorado Chevrolet.
What happens when you take Chevrolet’s versatile and peppy mid-size pickup and load it up with off-roading features? You get the Chevrolet Colorado ZR2. And when it comes to off-roading, there’s hardly a better option than the Colorado ZR2.
Motor Trend feels the same way about the Chevy Colorado ZR2, since it chose it as the Truck of the Year finalist. The regular Chevrolet Colorado is already equipped with smart features, bold design, and strong engine options. It’s great for tackling jobs, but also serves as a city commuter.
The Chevrolet Colorado ZR2 takes that versatility to the next level. The ZR2 packages adds a suspension lift suited for off-roading, locking front and rear differentials, Multimatic DSSV dampers, and a uniquely sporty exterior. The Colorado ZR2 is powered by one of two engines, either the 2.8-liter turbodiesel or the 3.6-liter V6. All of this makes for a confident and powerful performance on any terrain, yet the Chevrolet Colorado ZR2 can transition back onto pavement as smoothly as ever. It’s that impressive versatility combined with unique capability that makes the Chevrolet Colorado ZR2 the Truck of the Year finalist.
Looking to venture off of the beaten path? You can’t choose a better option that the Chevrolet Colorado ZR2 for the task. See one of these mid-size pickups at El Dorado Chevy.
When it comes to building high quality vehicles, it seems no one does this better than Chevrolet. In J.D. Power’s 2016 Initial Quality Study, five Chevrolet vehicles earned the top spots in their segment—this is more than any other brand in the study. This was also the fourth year in a row Chevrolet has earned more of these awards than other brands.
- In the full-size truck category, the Silverado 1500 earned the best results for a light-duty truck and the Silverado HD brought home the prize for heavy-duty trucks.
- In the large SUV segment, the Tahoe had a score 19 points higher than the segment average.
- The Equinox in the compact SUV class with a score that was 15 points higher than the average.
- In the city car segment, the Spark astounded with a score 48 points higher than its class average.
These results added on to Chevrolet’s already strong showing in the 2016 J.D. Power Vehicle Dependability Study, where it also had more winning models than any other brand.
With these big wins, it shows Chevrolet is truly focused on improving the ownership experience for its customers.
To experience the winning feeling of owning a Chevrolet for yourself, come check out the full lineup today at El Dorado Chevrolet.
Seven-time Grammy Award winner Prince recently passed away. Adored across the board by fans, fellow musicians, and critics alike, Prince was what some have even called the “Mozart of pop music.”
His forays into avant garde jazz notwithstanding, Prince knew how craft a pop hook. And one of the best hooks he ever wrote was the eponymous opening line in the 1982 hit “Little Red Corvette.” Hear that tune, and you’d be humming that line for days.
To honor the artist, Chevrolet placed a full-page ad in six major newspapers across the country. The Chevy ad honoring Prince was simple, just the rear view of a red split-window Corvette and the text, “Baby, That Was Much Too Fast/ 1958-2016,” dates commemorating Prince’s life.
Of course, “Little Red Corvette” isn’t the only time a Chevrolet has been referenced in a song. Don McLean drove his Chevy to the levee in “American Pie.” Motley Crue traded their ‘65 Chevy for illegal drugs in the song “Dr. Feelgood.” In “Crocodile Rock,” Elton John reminisces about the good ol’ days when “rock was young” and he had an “Old Gold Chevy.” But, perhaps in no other song does a Chevrolet figure so prominently as in “Little Red Corvette.”
Team Chevy has taken home quite a few wins before, and has a great reputation at Daytona Speedway. Team Chevy and the Daytona 500 have a great history. Here are some great facts about Chevy at Daytona 500:
- Chevy will lead the field to the green flag for the fourth consecutive season in the Daytona 500.
- Chevy had more cars than anyone else in the Daytona 500 this year, with 20 racing vehicles vs. 11 Fords and 9 Toyotas.
- Though the overall win this year went to a Toyota driver, Chevrolet won two of the last three Daytona 500 races.
- Chevy is the most successful manufacturer with 23 victories in the Daytona 500.
- This year, a new Chevrolet Injector was put in all engines.
- The new “Digital Dashboard” is now required to be used in all NASCAR Sprint Cup Series cars.
The Daytona 500 is just the start of the 2016 NASCAR Spring Cup Series. You can watch Team Chevy take home more wins in more races – because they’re sure to! Even without the Daytona 500 win, we’re all proud of Team Chevy, Dale Earnhardt Jr., and other amazing Chevy drivers.
Now that all the lights, cookies, and decorations have been put away and your extended family has all returned home, you might be feeling a bit blue. This is a common feeling and is known as a post-Christmas letdown. If you always feel down in the dumps this time of year, here are five simple steps to help you avoid a post-Christmas letdown.
- Continue the cheer. During the holidays, you likely wished your neighbors and even passersby a friendly, “Merry Christmas.” You can continue this cheer by wishing happy days on those around you. Say things like, “I hope you have a happy day,” or give someone a compliment. Spend an extra 10 seconds to spread joy and you’ll feel much better, too.
- Spend time with family. If having family all around you is one of your favorite aspects of the season, continue the tradition. Once a month, or as often as you can, get together with family or friends for a fun dinner. You can keep it simple and just enjoy the company.
- Make a countdown. A lot of the fun of the season is counting down the days towards Christmas. Studies have shown that people often enjoy the anticipation of an event more than the event itself. Plan some fun activities to give you something to look forward to and you can even make your own countdown calendar for extra fun.
- Light up your life. There’s nothing quite like the ambiance and joy that Christmas lights bring. You don’t have to leave all your decorations up, but if these lights bring you joy, find a way to incorporate them into your home year round.
- Keep giving. We have all experienced the happiness that comes from helping and giving to others. Keep those feelings going by finding a place to volunteer. Another idea is when you see something you know a friend would love, go ahead and get it for them. Imagine how it would brighten their day to get an unaccounted, special gift.
These are just a few ways you can continue the holiday spirit and feel joy throughout the year. How do you help yourself avoid a post-Christmas letdown?
The Chevrolet Colorado was named the Motor Trend Truck of the Year last year. And it has been recently announced that the 2016 Chevrolet Colorado has won the award yet again this year.
There’s no doubt that one of the reasons for all the attention this year is the addition of a highly efficient diesel option. It’s an engine so efficient in fact that it gives the 2016 Chevrolet Colorado the prestigious title of most fuel-efficient pickup truck sold in the US.
Versatility is largely what helped the Colorado rise to the top of the market. Part and parcel of that versatility had to do with great options. This new option is a 2.8-liter, turbocharged four-cylinder diesel engine, delivering 181 horsepower and 369 lb-ft of torque. In the two-wheel drive version, the engine helps the Colorado deliver the best-in-class fuel economy at 31 mpg on the highway.
As an article in CNET notes, equipped with a 21-gallon tank, this means that the Chevrolet Colorado diesel can go 651 miles on a tank. Now that’s a luxury that not a lot of truck owners have ever experienced. And now they can, thanks to Chevrolet ingenuity!
We’ve all had one of “those days.” You’re running late, the baby spilled milk in the backseat, and you just hit a bump in the road and your coffee is now everywhere – except in the mug. Now what?
Here are some tips for how to clean these common car spills, so you can officially erase that morning from memory.
Milk – When not addressed quickly, spilled milk can become a smelly problem. Begin by soaking the area with cold water, then thoroughly clean using a few drops of dish soap, cold water, and a rag. Wipe down the area with a clean, wet rag, and allow to dry. Another option is to use baking soda and water to make a paste, and apply that to the stain, allowing it to sit for several minutes. When it’s dry, vacuum the baking soda up. The baking soda will also help neutralize the smell.
Coffee – The oils found in coffee can be particularly difficult to get out of your car’s upholstery. Create a mixture of one part vinegar to two parts warm water, and spray it onto the stain. Wipe the area down with a clean microfiber cloth or sponge.
Please note that we always recommend testing any solution you plan to use on your car’s upholstery on an unseen area to ensure it doesn’t cause any damage. Each car’s fabric and upholstery is different, and may react differently to the products suggested in this post.
For more information on cleaning car upholstery, visit housecleaningcentral.com.
Here at Ell Dorado Chevrolet, we want to know your stain-lifting secrets. Tell us your go-to solutions in the comments!